Born From TheBeach
At REEF, we’re all about keeping things Ridiculously Comfortable®. Founded in 1984 by two surf-loving brothers, we’ve spent decades creating gear that’s built for freedom, fun, and the spirit of the beach—wherever you are. Our products combine comfort, durability, and laid-back design with a focus on unexpected details and environmentally and socially responsible materials.
From iconic sandals (with a built-in bottle opener) to elevated women’s silhouettes to all-new, innovative shoe styles, we design to fit into your lifestyle, effortlessly. Every product seeks to embody the “REEF DREAM”—a passionate pursuit of perfect days and being in the beauty of nature.
Our Craftsmanship
We design for life in motion—where comfort, quality, and conscience all meet.
From sustainable-minded materials to innovative footbeds and water-friendly details, every REEF product starts with intention. We work hard and invest in the things we care about: how our footwear feels, how it’s made, and how it holds up wherever the day takes you. Over the years, we’ve developed signature comfort innovations like anatomical arch support, molded footbeds, water-friendly materials, and our premium SWELLsole cushioning.
Our craftsmanship is rooted in experience and guided by evolution. Because making something that lasts—in comfort, in style, and in purpose—never goes out of season.
Our Impact
Our world revolves around the beach, so it’s only natural that we care for it, too.
REEF partners with organizations that share our love for clean coasts and thriving communities—including Better Beach Alliance, Surfrider Foundation, and Urban Surf 4 Kids. Whether it’s mapping reef ecosystems through The Mega Lab or organizing local cleanups, we believe every effort adds up to something bigger. We also prioritize responsible materials wherever we can, including Leather Working Group (LWG) certified leathers.
Our commitment is simple: protect the places that inspire us, so future generations can feel that same sense of freedom we were founded on.
