Initiatives Since1984
The beach has been the heart and soul of REEF. We believe the beach is where fun and freedom come to life and that there is a deep connection between our well-being and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to create access to the spirit of the beach.
Our Partners in Conservation
Observe and Conserve
“Observe and Conserve” is an effort put forward by REEF and the MEGA lab to give people the opportunity to protect coral reefs from wherever they feel most comfortable. We’ve teamed up with Ambassador, Chemist and Professional Surfer Dr. Cliff Kapono to make positive changes for coral protection. We have successfully mapped 2 reefs and have over 150k views of our reef livestream.
Better Beach Alliance
In 2018, the Better Beach Alliance was founded by the Surfrider Foundation and REEF to help grow the impacts of Surfrider’s Beach Cleanup program through education and by inspiring new volunteers to take part in the program. Each year, the Better Beach Alliance seeks to bring together and empower businesses, communities and individuals to enacting meaningful change for our planet.
Urban Surf 4 Kids
The beach accepts us all equally, and we believe everyone has the right to feel the fun and freedom the beach offers. Through our partnership with Urban Surf 4 Kids, we’re introducing foster and at-risk kids to the positive benefits and healing properties of the ocean. We have had 5k graduates and over 840 hours volunteered.